All About Facebook ‘Like’ Scams

, Another rant from , 172 Comments

You know what annoys me? People who stand still on escalators.

You know what REALLY annoys me?
Facebook posts like this!
Comment and see what happens to the pictureNot a day goes by that I don’t login to see one of these posts. And they always seem to have a bazillion (no exaggeration) likes, comments or shares.

Nearly 5000 people saw this (image on the left) in their newsfeed and figured clicking, commenting and then sharing would reveal some crazy feature or event.

And guess what did happen! Nothing at all.

These posts infuriate me.

And it’s not just the fact they are filling up my already overpopulated newsfeed with rubbish and distracting me from the stuff I actually wanna see, like my friends sharing their thoughts on TV shows, photos of food or jokes they’ve stolen from Reddit.  It’s the unashamed use of terrible circumstances like cancer, or sick kids or horrific accidents that these pages usually use to get clicks that really pisses me off.

But why do these posts exist? What’s the point of collecting likes on Facebook?

What are the benefits of posting a picture with a quote like ‘Like if you hate cancer, ignore if you don’t’?

Facebook Scam - Like if you hate cancerTo get to a proper answer to that question, you have to get a little nerdy. It’s all about the Facebook Like algorithm. The secret formula that makes activities such as sharing, commenting and liking a post such a valuable commodity.

The Facebook Like algorithm is Facebook’s way of dictating if content is of any value to users. The more likes/shares/comments it gets, the more exposure to certain people it, and the profile it belongs to, will get both short term and long term.

All these metrics contribute to a users ‘EdgeRank’ – the score your profile is given that dictates how your page interacts with other profiles on Facebook.  The greater a page/profiles edge rank is, the more it will be exposed in people’s newsfeed. EdgeRank is the reason you see a lot of rubbish in your Facebook newsfeed these days. Certain people and pages have EdgeRank factors that Facebook have decided are relevant to you.

So back to the original issue: Why do these Facebook pages exist?

A: Because there is money to be made from it.

Businesses worldwide are trying to figure out how to best utilise platforms like Facebook, Twitter and Google Plus (haha, na I’m just kidding about Google Plus). They know that EdgeRank, likes, brand exposure and followers are important, even if they don’t know exactly why or what to do with it. But the problem is, building up these audiences and edge rank is a time consuming and often difficult task. And because of the time and effort required, this occurs :

Selling Facebook Pages
My Sister Mallory Facebook Scam

The ‘my sister Mallory’ Facebook scam
This post stated that someones ‘sister’ Mallory has down syndrome & doesn’t think she’s beautiful. It then asked for ‘likes’ it to show her she is.
The REAL story about this little girl is something much different: Read about it here

Structure of a Facebook Like Scam

  1. A page is created.
  2. This page put out a constant stream of heart wrenching and/or mildly amusing images that are shared publicly with a call to action to click, share or comment.
  3. These posts are initially shared by a big group of people all in the same network who have all built up their edge rank over a period of time that then results in the posts eventually leaking into the newsfeeds of real-life accounts.
  4. These people share, like or comment which then spreads.
  5. Eventually a friend of yours hits that little thumbs up button
  6. It’s in your newsfeed.

And within 3 days a post like this one has 70,000 likes, and someone somewhere is about to make a nice little profit by selling the page to a business wanting some quick wins.

The buyer then changes some of the page details. BAM! Instant fanpage with a big following, lots of likes and an in depth edge rank, capable of pushing out content to a pre-built list of thousands of Facebook users. (edit: Page name cannot be altered after 200 likes, just details of the page).

So, that’s it. I’m sure you knew it already, but these things are dodgy. Where there is profit to be made, there will be people who will figure out a way to game the system. This is one of the games. Best way to stop this stuff from occurring is to not promote this rubbish.

Pro tip: If you do see a post about sick kids with rare cancer who lost all their family to a horrible house fire and if you don’t like it then 100 more children will get cancer from terrorists – it’s not real.  Don’t click on it.

Share this post within 10 seconds if you agree!
Don’t share and you will get AIDS.

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Want to know some more interesting Facebook information? You might also dig these articles:


Who the hell is Daylan Pearce?

Daylan is a digital strategist for branding agency Principals. Looking after digital and customer experience projects, Daylan has been featured in The New York Times,, B&T, ProBlogger and more. He once ate 13 McDonald's cheeseburgers in under 5 minutes, but strongly advises against anyone else ever trying that. He also feels slightly odd when writing about himself in the third person for blog biography summaries.


172 Responses

    • Daylan Pearce

      October 23, 2012 8:10 PM

      Thanks Laura!
      It’s really taking away the real life social aspect that people use Facebook for in the first place and turning into some sort of mongrel…thing with a like button.
      But, as the rule of the interwebs goes: If theres a way to spam it, then it will be spammed!
      I really hope Facebook fix it soon.

      • Laura Phillips

        October 23, 2012 9:28 PM

        Exactly! If it’s not Facebook it’ll be something else, Pinterest for example. I read that they are fixing it, working on ways to weed these posts out though I’m sure the spammers will find a way round it!

      • Eric

        February 5, 2013 8:16 PM

        Are you kidding? I doubt FB will do anything to “fix” it. At least not if they’re smart. Instead they’ll find a way to profit from it. But that’s just my thought on it and what I’d do in that kind of situation with a company.

      • flasher702

        February 5, 2013 10:13 PM

        How do you propose Facebook fix it? Their system seems to be functioning but the users are the problem. I’d rather like to have relevant content in my stream rather than someone I know posting their thoughts about a TV show I’ve never heard of and don’t care about…

        Can we report these stupid chain letters as being stupid chain letters to any beneficial effect? The internet will always be full of morons but some quick moderation should be able to kill these things, and their parent pages, pretty quickly.

        My idea was to make the content more relevant is a way for people to rate their own content on a scale of “important to lots of people” vs “only important to me and my close acquaintances” with the power of rating their own posts as high importance being proportional to how often they are actually right about that and inversely proportional to their willingness to rank some of their own content unimportant.

        • Daylan Pearce

          February 5, 2013 10:24 PM

          Hey Flasher, Since writing this post (Oct 2012) Facebook have made it a lot easier to block-out certain feeds from users on your newsfeed. So I guess this is the fix I was talking about. It seems to work pretty good for me at the moment. Blocking out ‘Like updates’ from certain friends who often like this rubbish has helped.
          EdgeRank is doing the rest – for me anyways. Like posts in general do not find there way onto my feed much at all anymore. The algorithm has figured i don’t dig those types of posts, so I don;t get them anymore.
          The posts still exist, yet I just dont see them. Suits me though.
          Thanks for reading.

        • Diana

          March 1, 2013 8:48 AM

          Wow FB is for socializing the spam is one thing but to try and censor the way people relate to each other is somewhat controlling and offensive. It’s pretty simple if you don’t like what someone says or how they socialize then just block them or unfriend. You sound a little antisocial to me and maybe FB isn’t a place for you. Try Tweeting instead that way you can be in control of your whole world.

        • Daylan Pearce

          March 1, 2013 9:19 AM

          Antisocial? Really?
          Dunno if we were reading the same thing Diana, but blocking or unfriending someone because they ‘like’ something sounds a little more anti-social than just bringing to their attention how someone is making money from things like sick kids, cancer or war veterans don’t you think? The purpose of this article was to inform people about what is happening behind the scenes when terrible spam posts like these are unwittingly posted on their friends wall simply by liking something. Most people don;t know that clicking that little thumbs up is probably spamming their entire friends list.
          But if that’s what you tool from it, well… whatever works for you I guess.

        • Clay

          March 18, 2013 4:48 AM

          Facebook can fix it by paying attention to people reporting threads that are scams.

          A page with 100,000 likes and 3 scam reports is legit.

          A page with 100,000 likes and 3,000 scam reports isn’t.

        • Ashley Sue Bullers (@AshleySue)

          March 28, 2013 7:57 AM

          Diana, really. Get a grip. Sharing the bigger picture of what is involved with “likes” and such on Facebook is far from anti-social. Deciding that we’d rather stick our heads in the sand and propagate such silliness and abuse of Facebook (and flood our friends’ streams with spam) is simply ignorant. I’m thankful someone’s done the research to explain to me why these ridiculous pages and pictures are in my feed in the first place.

          What FB often tries to pull is a bait-and-switch, and as users, we have the right to know that and to react accordingly.

          Don’t act so snobbish to the author simply because you have “control of your whole world” in some way that keeps you comfortable.

          And Daylan, again, thank you for explaining that to me. It has been frustrating me for months not understanding why these posts even exists, nor why so many people I know feel constantly compelled to click. I get it a lot more now.

      • Andrew Riggio

        March 26, 2013 5:42 AM

        The way to fix this, of course, is to do away with EdgeRank, and just go back to feeds where everything my friends share shows up in chronological order, and nothing else does, without FB trying to decide what I want to see.

        • Whimsy

          April 11, 2013 10:37 AM

          Amen Andrew! My thoughts exactly…..thus the reason I am growing closer every day to closing my Facebook account for good. So so tires of my news feed being full of what they want me to see and not what I want to see.

      • Peter King

        May 11, 2013 11:27 AM

        Found your article by chance and love it. I shared it on my Farcebook page, and here’s a cut and paste of my comments… Cheers!

        “Couldn’t have said it better myself… one thing that I would throw into the pot though – Internet advertising is nothing more than “paid for” spam. That’s it, well, almost. The biggest myth is that we, the great unwashed, actually give a shit about advertising, and just can’t wait to click on all those ads appearing in the right side bar of your page. We are mostly immune from advertising now. Yes, brand marketing does create awareness of a product, but I can assure you that most of us haven’t even really noticed. In fact, if you really wanted to set the cat among the pigeons, click every ad you see; if everybody on Facebook did that, the whole system of paid ads would become almost worthless… Share if you agree, fall into a 50 foot cess pit if you don’t. And don’t forget to click “like”, otherwise the Lord will cast you down and your grandmother will be eaten alive by a gang of jobless pygmies. Oh, by the way… TRUE – Mark Zuckerberg reads EVERY post on Facebook, and will donate $5 to the Peter King Benevolent Fund every time he see’s his name mentioned!!!

        OMG!!! REALLY, I mean, like, you know, it must be true, like, my friend Tanya shared it, right? LOL PMSL (PS – don’t forget to like, check out my photo album; it’s like, you know pics of EVERY meal I’ve eaten over the past three years dude, plus, you know my travels around the world, with me, like, making “peace” signs in every picture?)”

  1. hyderali

    October 23, 2012 8:21 PM

    Thanks dylan for the post. Yes, there is lots of spam happening on facebook. Thank God! I deactivate my facebook account 3 months back & feeling that I escaped from some kind of prison. The main aim of these social networks is to earn$ & by any means.

    • Daylan Pearce

      October 24, 2012 10:31 AM

      Cool! Glad you liked it. I unfortunately am under the spell of Facebook. If you can get past teh spam and rubbish that gets said/shared, it’s still the best platform out there for staying in touch with people online. I still dig it. It is getting a little sloppy lately though.

  2. Luke Revill

    October 23, 2012 9:46 PM

    Daylan, thank you for posting this. Well said, factual and clearly written. I would be very interested to hear your thoughts on how organisations can more positively and collaboratively leverage social media and how social media can be truly “KPI’d” by organisations. Moreover, do you believe there is a place for brands on facebook? One could argue this goes against facebook’s claim that it is a place to “Connect and share with the people in your life”.

    • Daylan Pearce

      October 24, 2012 10:36 AM

      Aww, this is a tricky one huh. Personally I think business should be on Facebook, but they have to understand why people are on it to start with. It’s not to have advertising shoved down their throats, it’s to socialise online. If companies can effectively do that, then I don’t mind. Give people what they want, rather than what you want to give them. I know the reality is a lot different, but scamming people into increasing edge rank,likes, share etc is just treating your customers like dickheads. I have no respect for businesses who do that.
      The other thing to realise is that edgerank, likes, followers etc is great, but if you have to buy them, then they of what value are they really? perception?
      Buying 1000 likes from Fiverr is great, but if your business is an Australian business, then what good is 900 likes from the Phillipines gonna do? It’s a false metric. The sooner business starts going after relevance rather than quantity (same applies for SEO, SEM, marketing in general etc), the sooner internet marketing is gonna lose the bad rep it’s generating.

      • Theloh Slobus

        October 26, 2012 4:54 PM

        Good post, Daylan. But I’m not so sure about your reply here, your claim that businesses are using a false metric. There may be some stupid people buying the lists, but I’d expect most of those who pay for these lists are smart enough to know how to make their investment pay. But this may well be by means a lot more sinister than merely using spam to advertise an honest product. I’d expect that what’s often being sold is something more like ‘Here’s a list of a million seemingly relatively gullible people’, and presumably the people willing to pay most for such lists when auctioned on ebay are people planning to defraud gullible people in one way or another, even if some of the details of the process aren’t entirely clear just yet (for instance, the list may only be a starting point, as they may need other scams to get hold of their intended victims’ e-mail addresse, etc). Of course maybe I’m just being paranoid…

        • Daylan Pearce

          October 26, 2012 5:35 PM

          What I meant by false metric is that likes that produce a significant audience edge rank but the audience that is being influenced has nothing to do with your demographic or audience, then it’s false metric to measure success on.
          A million likes is no good if the only audience you attract has nothing to with your service or offering. They’re worthless to measure success for.

          The reality of it is – and I see this a lot in my work – business in general doesn’t know how to use Facebook. They know they need likes and followers but thats about the extent of most peoples strategy.

  3. Martin

    October 24, 2012 1:58 AM

    The warrior forum is the worst. These so called “respectable” internet Marketeers are disgusting. They will sell your grandma for $1. I have nothing against marketeers, have been around for ages and sales do make the world go round. However, these guys turn, FB, Youtube, Twitter – you name it they just want to coin from it social media activities. The new thing is now of course Pinterest – already releasing software to pin this and pin that with hidden affiliate link this and hidden affiliate link that – these guys are the reason new rules and regulations are constantly being introduced. Find a poduct, sell it, but they will scourge everything and everyone selling what ever they think can make a buck – all “respectable” and “above board” of course…

    • Daylan Pearce

      October 24, 2012 10:42 AM

      Yeah, it’s annoying. But it’s just ignorance – and not in a bad way. People see something they like, so they click the like button. That’s the whole point of it. Which is cool (IMO)
      It’s just when pages are set-up using pics of sick kids or dead soldiers or something really tragic – all just to get likes. That really annoys me.
      Thanks for the comment and stopping by. :)

  4. Mary Kate

    October 24, 2012 4:50 AM

    Hi, Dylan- thanks for posting this article! Facebook scams like the ones you mention have been popping up on my newsfeed for years and I’ve often wondered where they have come from and what purpose they serve. Your insight is really valuable- thanks again!

  5. Gunvi

    October 24, 2012 8:57 AM

    I agree with Martin and most of you all. Internet marketers are teaching eatch other “black hat” (borderline or illegal) stuff all the time. it really destroys for serious people that have something important to say.

  6. ulpianus

    October 24, 2012 9:09 AM

    Hi there. Just so you know – nowadays you can’t change the name of a fanpage that has more than 200 likes. Ergo – no way of buying some huge-ass spam fanpage and merging it with your own, or alternating it to your own… Enlighten me if I am wrong, please.

    • Daylan Pearce

      October 24, 2012 10:46 AM

      Oh really. Well thats a good thing. I’ve heard Facebook are cracking down on these – not via changing the edge rank factors though. Thats a good start I guess. Another person – via Reddit – commented that FB are making it more difficult to on-sell them too. Hopefully they’ll begin to become less common because of measures like this. Thanks for the info.

    • Daylan Pearce

      October 24, 2012 10:50 AM

      Good question. Technically they aren’t doing anything that violates the T&Cs of Facebook. And they are shared by people who you likely want to interact with – so blocking the person isn’t an option in most cases I’ve found.
      Someone posted on Reddit that does it pretty well. But i havent used it so cannot verify if it works or not.
      For me at least, I just get really mad internally, and hate on the person who is responsible for 5 minutes, then forget all about it. Doesn’t fix the problem of course, but…

      • KozmikRay

        October 25, 2012 2:59 PM

        FBpurity is a godsend. They struggle to keep up with FB’s machinations, and FB struggles to make FBpurity ineffective (which is a good sign, to me). FBpurity won’t magically dispose of all the clutter, but just as “noise-cancelling” headphones don’t actually cancel all the noise, it sure does help.

        Give FBpurity a whirl and toss some coins in the developer’s tip jar. It’s an important signal to FB.

  7. Ingeborg

    October 24, 2012 7:05 PM

    It is a bit like all the people in ”the emperor’s new clothes ” who commented or liked the clothes of fear for being thought of as stupid , if they didn’t. We like to state that cancer is terrible, we hate bullying, we think the kitten is cute. Well, I like this article, so I sharing. Tank you for great information ….

  8. BaldySlaphead

    October 24, 2012 7:56 PM

    Your article is spreading like wildfire.

    If only you’d had the foresight to do it via a Facebook page, it’d be worth a fortune by now…

  9. MikeE

    October 24, 2012 11:18 PM

    “The buyer then changes the page details.
    Instant fanpage with a big following, lots of likes and an in depth edge rank.”

    Except this is both factually and technically incorrect, as once a page gets over 200 likes, the page name cannot be changed (only the custom URL) making it completely worthless for a business to change details.

    • Daylan Pearce

      October 25, 2012 7:21 AM

      Cheers Mike, yeah a few people have told me this. Seems like everything but the name can be altered after 200 likes now.
      There is a big demand by affiliate/spam networks for these pages though, who don’t mind too much about the name, but care for the spam factor of hitting a lot of people wit a link, even if it is very short lived.

  10. David

    October 25, 2012 5:44 AM

    The thing I don’t understand is what one of the purchasing companies gains from this. As soon as they rename their page and start appearing in people’s feeds uninvited, people will unlike them. If you’re a legitimate business you’re just going to damage your reputation by invading someone’s personal network.

    • Theloh Slobus

      October 26, 2012 5:29 PM

      Good Point David, and arguably further evidence for my theory (spelled out in an earlier reply) that what’s actually being sold is a list of relatively gullible people, and the buyers of such lists are somehow planning to defraud them. Needless to add, such buyers also wouldn’t care that the list name can’t be changed because all that interests them is the names on the list.

      • Bill Robertson

        February 5, 2013 6:22 PM

        This was very helpful. I have never clicked these sorts of FB page “like” posts, but always because of an instinct I couldn’t explain. Thanks for explaining my instinct to myself. And vice versa. But mostly, thanks thanks thanks thanks for not knowing the word “luddite,” which I saw right after I had to look up the leetism “teh”–thus making me feel not exactly any less of a “luddite” (I knew the word), but certainly less pathetic about being one.

  11. Jon Morter

    October 25, 2012 9:21 AM

    A good article Daylan, only since 2010 you cannot change the name of a page that has over 200 people like it. Agreed that before this time there was a back door where massively popular pages/groups could be completely changed (I created the Rage Against The X Factor ‘Back Up’ group from an old group I had kicking around…instant 68,000 members) but this is no longer an option

    • Daylan Pearce

      October 25, 2012 9:27 AM

      Thanks Jon,
      Yeah a few people have said about the 200 limit. Great news that Facebook implemented that roadblock, but until they change the algorithm to prevent this stuff, it’s still gonna persist. The biggest market for these page are affiliate and link farmers, These guys care a bout a few quick wins before they lose their audience, but by that time they’ve got the wins and can move onto the next one.
      Thanks again for reading.

  12. Nick

    October 25, 2012 9:27 AM

    Fantastic post, Daylan! It was recommended to me via someone on Facebook, so I guess this is a victory for the good guys spreading valuable content via social media channels. No doubt the next thing I’ll see in my feed will be a ‘Click like’ spam comment, though. Spam really is everywhere now – emails, texts, landline calls about PPI…

    • Daylan Pearce

      October 25, 2012 9:44 AM

      Cheers Nick,
      Standard rule of the internet these days is “if it can be spammed, it will be spammed. If it can’t be, someone will find a way’
      Thanks for reading.

  13. Ola

    October 25, 2012 9:34 AM

    But wait… Liking those posts only results in the post being Liked, not the Page itself.
    Naturally, a few of the people who Liked the post might check out the Page and Like it too, but the stats would have to be slim on that…
    Likes on the post itself wouldn’t really be much of a benefit when selling the page.. except maybe to up the rank but that’s hard (impossible?) to prove, no?

    Or is it just as simple as aiming for millions of post Likes to yield hundreds of Page likes?

    • Daylan Pearce

      October 25, 2012 9:42 AM

      Hey Ola,
      The likes all contribute to the edge rank. So do the comments, shares, page likes – and recently revealed by Facebook – shares via private messages. The followers are an easy to see metric, but you can get a feel for if the page will have a high edge rank from looking at the comment, like, share history of previous posts.
      It’s true that edge rank isn’t easy t discover as a tangible metric (yet), but there are flags that will point out if a page will have a high rank or not.
      More info about edge rank can be found here:

      • Ola

        October 25, 2012 10:01 AM

        Thanks for that!
        Whoa.. so.. is this talking about the main Like number? The one on pages under “Likes”? It’s no longer just the amount of people who Liked the page?
        That would explain why it stopped linking out to a list of people when clicked upon…
        So now that leaves the question, if someone only Liked your post, does that now mean that they are connected to your page as if they had Liked the page? And what the hell are we paying for when running Facebook ad campaigns that yield Likes? >_<

        • Daylan Pearce

          October 25, 2012 10:12 AM

          All likes from what I can gather. They are probably weighted – EG: a page like is worth more to your edge rank than a post like or comment. But i’m not entirely sure though. It’s the Facebook ‘secret sauce’.
          As for why people pay for likes – page likes allow for direct interaction with the audience, so that has promotional and customer interaction benefits.
          There’s also probably an element of business (especially) knowing they need/want likes, but not too sure as to why. Likes signify to a lot of businesses/people success on Facebook. But what you do with the effects of the likes is far more important than collecting a bunch of little ‘thumbs ups’.

  14. Pete Morin

    October 25, 2012 12:37 PM

    Hi Daylan,

    If I may, can I play the cynic for a moment?

    Who’s being scammed? The business that buys a FB page? Aren’t its managers responsible for their own folly?

    Or is this just the FB version of email spam? Once I like something, I’m captive to the next page owner’s spam? Can’t I deal with that the same way I deal with email spam?


    • Daylan Pearce

      October 25, 2012 12:42 PM

      Hey Pete,
      I see your point. I guess the ones being scammed are the people liking/sharing/commenting on it – the people who are then affected due to their friends participation can just ignore or block it.
      In effect, the scam is that people are giving access to their identity to promote some spam filled page – they just aren’t aware of it. It’s not a scam in the way that it will steal your money or forge your identity, but it is as far as using people’s contacts and information to promote rubbish content.

    • Tymme

      October 26, 2012 3:16 AM

      It took people 10 years to figure out “don’t open unusual attachments on emails”. Almost everyone is on board with the “Don’t give out personal information for those Nigerian lottery winnings”. But, it’s barely been five years Facebook has been around. We’ve got a while to go on the “500 free FarmCash!”, “Who’s Seen My Profile?” scams, and now this popularity-contest-slash-marketing-spam BS.

      It’s just easier to nip it in the bud and get people to realize it can be harmful and not bother with it. Same reason to post the Snopes article about the bogus “I posted this status so you can’t use my information” statuses and such. I don’t think anyone is stupid enough to believe 1 million likes will suddenly cure cancer, but at least articles like thse can help control the spam a bit.

  15. Aswin

    October 25, 2012 5:25 PM

    Nice thought….. could we not just overthrow this blasphemy and make the open source forum like GOOGLE to filter out this stuff, rather than the plain old crawler . . . overwhelming to think that FB supports this… HUH!!!

  16. Claire Broadley

    October 25, 2012 10:33 PM

    Fantastic post, thank you. These posts are nothing but chain letters. I dismissed them as being harmless, but I had no idea that there was an algorithm behind the sharing (and a reason to play the system for money). Thanks again, really interesting.

  17. ATHWebber

    October 25, 2012 11:22 PM

    About time someone threw a large spikey object at the un-liked elephantine object in the room.

    I’m not sure if you are already, but if not, you should try being an independent author. The apathy surrounding a new work, well…it really thickens your skin.

    In hindsight I should have gone with completely different book cover art than what I ended up with, it seems that only then would the facebook like gods smile down upon me.

    I should have perhaps gone for the title “I hate cancer” in bold font (probably Helvetica, who doesn’t like Helvetica?) , on a pastel coloured background, complimented by a 1950’s style line drawing of a fluffy cat with a thought bubble saying “Oh hai! Nom…nom.nom.. ”

    But I didn’t, because that would suck and the ensuing self loathing would only make things worse.

    No, I paid for good art that reflected the content of the book.

    Then I asked folk to share that their friend was striding forward into the world wielding a figurative typewriter in one hand and a stack of books in the other.

    They didn’t. Probably due to the lack of cancerous, pastel-backgrounded LoLCats I suspect.

    What’s the book about? Well it deals (in part) with the concept that being hyper-connected is not necessarily a good thing.

    The silence from the downs-syndrome-fluffy-soldier-hero-angel liking brigade was deafening…

    …and the irony is KILLING me.

  18. Tony Agee

    October 26, 2012 10:10 AM

    What about people who are trying to viral to get leads for their pages who market online and do not sell their page? Is that a scam as well? How much money are these poor victims that have their image hijacked losing? Aren’t you providing content on this page to build up your rankings? You think that pic with the beautiful girl doesn’t make folks linger on this page a bit longer. I just read another page on yahoo where your content was curated. Is that a scam as well? I think you use the word lightly sir. I paid thousands of dollars for a coffee vending business in the past. Thought I had checked them out well but they took my money and ran. After all was siad and done, the FTC prosecuted and sent the scammers to jail. I received a settlement check for $35. Now that is a scam. Not even a close comparison to people using a little bit of ingenuity to make images go viral to build up their edgerank. FB is making billions. Is it wrong for the little guy to try and get a small slice of that?

    • Daylan Pearce

      October 26, 2012 10:56 AM

      Hey Tony,
      Good points.
      People who are trying to go viral and not trying to profit. A few people have said this to me the past couple of days. The purpose of my post was to outline that whether a post is created for profit making purposes or purely just for fun, it’s still social spam. It’s intruding on my newsfeed – which as per my first few sentences states, I find extremely annoying. This post was as much about how the Facebook algorithm works as it was the people who try to gain from it.
      Sure, traffic and rankings are great for my post, but that wasn’t it’s intention. I write, occasionally people read it. This one touched on something that it seems a lot of people feel passionately about. They too hate this crap intruding on their online social lives – whatever it’s purpose. The purpose of a post that says ‘like in 5 seconds or you hate babies’ is purely to gain likes – that is a social scam.
      The beautiful girl pic was an example of these posts – do you think my argument would have had authority to comment without providing an example at least? Would it be better to include a picture of a homeless person or horribly disfigured soldier. There are levels of scamming, and this is one of them in my opinion. It is a scam to get people to boost the authority(value) of a page, using their social data – most people just don’t know it’s happening.
      As for the coffee business, perhaps if someone had written a post about their business and you read it you wouldn’t have invested. Perhaps, someone reading this post won’t invest their social data into annoying spam posts. It’s all relative. Social spam is social spam no matter who is doing it. But if there are people profiting from people unknowingly giving up their social data, I reckon that’s a scam. Sorry to hear you lost money to a scammer.

  19. Johan Ericsson

    October 27, 2012 4:50 AM

    Whenever I see these, I mark them as spam in the Facebook interface. Hopefully, that will help Facebook remove these posts quicker.

  20. Kat Black

    October 27, 2012 4:24 PM

    Even if you can’t change the name of the Page, many of them are called either generic things like “Funny Pics” or fake names. I don’t think they’re being bought for even semi-legitimate purposes (eg, to change the details to a real business in the hope of getting some advertising), I think it’s a self-selecting farm of gullible targets. The same people who click these things are also likely to have low privacy settings and relatively low IT skills. That’s a very valuable demographic to target for phishing scammers.

    For individuals who don’t use FB for business, putting your privacy levels higher will at least stop the scammers getting your email address etc, but there are many people who can’t do this as we rely on FB for people to find and interact with us for business. Even individuals often want to be found by old friends etc too though, so there are sound reasons NOT to have super-high privacy settings, even if it does leave you open to spammers.

    As Johan said, at least hiding them as spam will feed back to FB that we don’t want this stuff on FB – although call me cynical but if they really wanted this stuff stopped, it would be. At this stage they only seem to take down the post when the actual owner of the image gets in touch:

    Great article! I’ve tried to explain this to friends on my FB so many times but I think they thought I was being pedantic as I’d get replies like “surely liking little Madison’s picture can’t do any harm?” Yes. Yes, it can.

  21. Jeremusic

    October 29, 2012 7:08 AM

    Thanks for writing this. I see it all the time but I need one in FRENCH. I live in France and you’re SO right about the FB pollution. SIck picture of diseasead child or dog etc, 70,000 likes. Do 70,000 people really ‘LIKE’ diseased kids? Crazy shit man!

  22. Giselle Cody

    October 31, 2012 12:09 PM

    Don’t forget the posts which add ‘I think I know who will click like /repost and if you don’t I’ ll understand ‘ again in connection with cancer. Emotional blackmail.

  23. henry

    November 2, 2012 9:35 PM


    • Daylan Pearce

      November 3, 2012 12:45 PM

      Hi Christine,
      The best way so far is to create a friends list and then choose which notifications you want to appear from those friends. I’ll put together a post about it in the next day or so that’ll outline exactly what to do.
      Thanks for reading

      EDIT: I put together a post on how to block this stuff from your newsfeed in the future. Hope it helps:

  24. Darr'n

    November 3, 2012 12:19 PM

    Hi, Daylan, great article! You’ve hit the big time with the mention in that “social media stole my daughter’s identity” article (Daily Telegraph in my case: I’m in Sydney).

    I’ve only just started seeing these in my news feed; my friends must be an insular bunch. I was wondering “WTH?” — now I know.

    Saw a pic that made me chuckle, so I Liked it. Though I was wondering “who would name their profile ‘I love when you text me first…’?” Then I saw your screenshot of Pages for sale, and I chuckled even harder.

    Quick question. For how long has FB been showing the images in-line in your news feed when your friend likes (not shares) a photo? Is it just something I’ve never noticed, or is it new?

    • Daylan Pearce

      November 3, 2012 12:43 PM

      Thanks for the kind words.
      Yeah, it’s pretty annoying. The social sharing stuff has been creeping in incrementally for a while now, but from what i’ve read, it seems they launched a newsfeed algorithm change in June that made these things start appearing more often.
      Thanks for reading.

  25. Bethany

    November 7, 2012 6:19 AM

    Love this! I hate those fb posts so bad! I’ve been complaining about them but just thought people were out to get attention, now I know it’s worse than that! I “liked” this to share with my friends but the right people didn’t seem to read it..sigh.

  26. Robin

    November 7, 2012 7:44 AM

    You know what else I hate about those? The worst part? That there is probably a minority of those things that are real. A small minority, that would probably deserve attention. And those get lost in the mass of fake posts.

  27. M Taylor

    December 28, 2012 2:08 AM

    I’ve been complaining about this “Liking” business for ages. This is what I posted on my FB about three weeks ago. I only have about 70-75 friends (real people I really know!) but even in that small a FB crowd these posts crop up almost every day!

    This is my post:

    Warning, Bitch Alert:

    I know the world is ‘ugly’… I’m aware people can be cruel, mean-spirited, and sometimes downright horrifying… I’m aware that there is war, death and destruction in the world… I am aware there is animal cruelty and atrocious crimes against children committed every day… I’m aware there are horrific diseases, birth defects and disfigurement happening to babies, children and adults alike… I’m aware there are poor people living on filthy trash heaps and eating out of dumpsters…

    But seriously, people… do I need to be made aware EVERY freakin’ day as I log onto Facebook with my first cuppa coffee in my hand? Really? Every damn DAY?

    And do you really think “Liking” these graphic and disturbing pictures of heartbreaks and tragedies will actually DO anything? It won’t.
    For shitsakes, why LOOK for that stuff everyday? S.T.O.P.

  28. Buckner

    December 28, 2012 10:02 PM

    Love this. Had to post it and call out a few friends who are chronic “likers” of this crap. At least one of them is listening and not liking these out of guilt, or love of puppies.

  29. Konni

    January 10, 2013 1:23 AM

    Hi Daylan,

    nice, clear and concise post, even though if companies can’t just buy fan pages anymore (with the veto on changing the page name after 200 likes) how exactly do these “scammers” make their money?
    Also, there is a LOT of bad taste content online, and while totally agreeing with you about making online and facebook marketing relative and real, what is the real harm in people of dubious (ok really BAD taste) character making money from such practices? Surely it is up to each consumer not to consume, change channel, change a news feed etc? In the economic crisis that ensues these nasty subjects are making money without causing physical or mental harm to anyone, so where is the real problem?
    Apart of course from offending correct user-bility sensitivity.

    Thanks for the interaction!

  30. Anon Y. Mous

    January 13, 2013 10:25 AM

    What happens when a company buys the page and suddenly has 70,000 likes? What purpose do the likes have? Does it just increase the popularity of the page and the company and serve as free advertisement, or do the likes gain profit? Or do THEY sell their page so the endless loop of Facebook page selling suddenly builds the number of likes to an exponential amount?

  31. Ollie

    January 16, 2013 10:15 PM

    I still don’t get it exactly, what’s the benefit in buying a page with 70,000 likes if it doesn’t bear your own brand name? Why would X Consultancy Ltd buy a popular page called ‘Cat Memes’ for example?

  32. Sarah

    January 18, 2013 6:53 PM

    I find this stuff infuriating, and feel embarrassed on behalf of the person posting it. I just had a person post up a picture of what was pretty clearly a dead elephant foetus with the message ‘This little guy is fighting for his life and if you share this photo it means 1000 prayers for him!’ or some such bullshit. The gross factor in a bunch of nice but naive people helping some douchebag to profit by earnestly hitting share on such a photo because they feel an emotional connection with what is actually a dead lump of very, very premmie tissue is pretty huge. Good post, I’ll be linking to it in the comments next time one of these stupid pictures appears on my feed.

  33. Chris

    January 26, 2013 1:34 AM

    If this comment gets 1,000,000 likes by next Tuesday, Chuck Norris will punch cancer into the sun.

  34. Brett

    January 26, 2013 9:01 PM

    Well said mate. We just had this discussion in my office about this. Working with the bundesliga, our official fan page is filled with fans. And because of that, I always see those posts of some kid bit by a dog, a family wanting to go to disney land, and St. Peter at the pearly gates deciding whether I liked enough of his posts or not. Well written. Have a great day!


  35. Steve Murray

    January 31, 2013 10:33 PM

    Dylan if you want to hide some of the random shit that appears on facebook try “Fluff Busting ( FB ) Purity” its an add on for firefox/chrome/opera that helps you filter out what appears on your news feed. Not gonna link it cause well thats kinda “spammy” but for as much as you can take the word of one random guy online, its one of the best addon you can have

    • Daylan Pearce

      January 31, 2013 10:36 PM

      Thanks Steve,
      Yeah that was mentioned earlier in the comments – back when it was called Facebook Purity, before the developers were sued. Thanks for the tip.

  36. Sara Petrovski

    February 5, 2013 10:12 AM

    Great article. I am doing a research on AID on facebook. What is going on with all this “feed a child with one like”? I am assuming that some of this posts are scams, but it seems like some AID agencies and NGO’s are using facebook as a platform for their activities. I am not sure how to distinguish all this as, there is so much information out there. Is there some kind of a facebook policy that they will support this activities such as likes to feed a child and actually transfer some money to an AID agency or an NGO? Or this are just different AID organisations using facebook as a platform for their activities? Thank you

    • Daylan Pearce

      February 5, 2013 11:32 AM

      Hi Sara,
      Not that I am aware of. Individual agencies and organisations could offer incentives such as this – it doesn’t current breach terms or conditions – but as far as Facebook providing this specific functionality/service; I have not heard of them doing it. SOunds like a great idea though – could be great PR for Facebook.

  37. Evelyn Duncan

    February 5, 2013 10:57 AM

    What really creeps me out are the comments referring to “dead Teddy” or some other dead kid and giving a warning that now that you have read the comment, you will be dead, too. I always block those who send comments such as that.

    • Daylan Pearce

      February 5, 2013 10:36 PM

      Yeah, it’s pretty horrible. It seems like there is a more extreme one every few months. I;ve seen some terrible ones about the Palestine/Israel conflict that were just horrible.

  38. Marcelo DiNapoli

    February 5, 2013 2:48 PM

    sooooooooooooooooo………………..i LOVED the article…..very eye opening for me. i share it…….and a friend of mine sends me this:

    yes, a sick cancer kid looking for likes……..and from what i see…………it’s legit

    if it isnt………..PLEASE lemme know so i can shut my friend up

    how can we tell what is & is NOT legit?

    • Daylan Pearce

      February 5, 2013 10:33 PM

      Oh, it’s tricky. A little bit of Googling will usually reveal the true story (or lack of).
      I don’t think though there are many hospitals who won’t heal someone unless they get 10000 likes or someone who’s cancer is going to be healed if you share within 5 seconds.
      I guess, if it makes you feel good by sharing it, then go for it. Just be aware, it’s probably pissing off the majority of your friends list.
      Thank you for reading Marcelo.

    • Bruce Williams

      April 17, 2013 7:08 PM

      It looks legit in that it’s not misleading in any way (it would be hard to hijack THAT many pictures of someone else’s sick kid and get away with it), but I think his parents or whomever put up that page are shamelessly exploiting the child AND the disease for their 15 minutes of Famebook . They’re CELEBRATING his sickness, fer chrissakes! One of the posts is “Wesley asked me if he had any birthday wishes from China.” ??? Are they serious? How transparent can those parents be? It seems pretty pathetic to want derive that much support via a web page from total strangers. And did Zuckerberg receive divine dispensation from (pick a god – any god) that enabled prayers to be transmitted via Facebook? How phony.
      I use FB Purity to shut off any and all content from FB fan pages. I have had it with the phony sentiments and slactivism and the quotes and memes and semi-true info and hoaxes and the stupid ecards and the ghoulish celebrations of sympathy and ‘remembrance’ that follows tragedies like Newtown, and the begging and manipulation to Like! and Share! over and over again what is quite clearly pure and utter garbage. If my friends can’t be bothered to take the time to type their own thoughts, I can’t be bothered with them.

  39. Dan

    February 5, 2013 4:29 PM

    Great article. Just thought I’d share with you that this was posted on the Facebook page…”checking snopes before forwarding dumb emails” tonight. It’s what got me to check it out, so you should see traffic pick up even more, and thankfully, many more people should be reading it.
    Thanks again….loved it.

    • Bruce Williams

      April 17, 2013 7:21 PM

      I’m glad he did it. I was going to do it, because SOMEBODY needed to, and he did a far better job than I would have. From another noteworthy source – Craig Charles’s “That’s Nonsense” web site:

      “Posting false rumours devalues the extent to which social networking acts as an effective method of spreading true information.”

  40. Foogirl

    February 5, 2013 10:02 PM

    Fabulous piece. I’ll be sharing it. I’ve always wondered why these things exist. I particularly love the irony of the bullying one. ” like if you hate bullying, ignore if you don’t care.” Emotional blackmail maybe doesn’t count as bullying.

    I have 2 questions. If you comment on these, as frustration has occasionally made me do, is that feeding the beast?

    The other phenomenon is the PM that tells you “hey ladies, show your support for breast cancer, choose relevant words from these lists and post it on your news feed (telling everyone you’re off to bognor for a decade etc) oh and don’t tell those men, tee hee.” Are these scammy or spammy, or just part of the idiotic nature of some people. Same goes for the “copy and paste this as your status, just for an hour, if you support the one legged, lesser spotted guddlethrump and want to save it from extinction.


    • Daylan Pearce

      February 5, 2013 10:30 PM

      Hey Foogirl,
      Commenting does then count as an interaction and you are tied into interaction with the post. Facebook see’s a comment as a ‘vote’ even if the comment is against the content. Commenting, liking or sharing all contributes towards an interaction with the post – therefor a vote from your profile.
      I’d recommend blocking – just as a ‘like’ is a positive vote, as block is seen as a negative one.
      Majority of these things likely fall into the ‘spammy’ category. It’s a popularity contest a lot of the time. People liked to be liked and do it for attention.
      Thanks for reading. :)

      • Bruce Williams

        April 17, 2013 7:42 PM

        Foogirl, what I do is follow the offending post to the source page, and report is to FB as ‘spammy’ from there, without adding any comment, then I GTF out of there. Most analytic metrics today track not just ‘hits’, but how long you visit a page, so if you’re only there for a few seconds, chances are your visit won’t count as a legitimate hit. I then comment on the offending post from my FB ‘wall’, and I include links to pages like this that explain better than I can what the problem is with it..

  41. Sue Vandenberg

    February 6, 2013 7:20 AM

    Thank you for posting this explanation. I HATE these posts with a passion. I am always pointing out how false they are to my friends/family on FB. Have had a couple people block me because I point out what crap they are. I say, “Oh well, if they’re that gullible, I don’t need them on my FB list anyway!”

  42. Chris

    February 6, 2013 9:55 AM

    Thank you for this. It really answers my question about why these are out there. It doesn’t, however, answer the question about why my friends continue to pass this crap along. They seem like pretty intelligent folks…

  43. Lynn white

    February 6, 2013 1:54 PM

    I think this is a good article… Maybe you should post it more… Its almost a year old, so who knows what all is still out there?

  44. DJ

    February 6, 2013 11:35 PM

    Regarding the first annoyance listed in the post (standing still on escalators), there are good reasons to do that from a safety standpoint. Escalator steps are different from the steps of a stairway in a couple of important ways. First, the vertical distance from one step to another is not a constant along the length of an escalator. So where the escalator transitions from angled to flat, someone walking has to adjust his or her step height while going through these transition areas. (Imagine how awkward it would be walking up or down a set of stairs where the distance between the steps wasn’t the same. Now imagine the distance between steps changing while you are trying to take a step.)

    Second, the edges of an escalator step are very sharp, which significantly increases the chance of injury should a fall occur. If an escalator is stopped, it really should not be used as a set of stairs for that reason alone.

    So if nobody is near you on an escalator, and you understand the risks, go ahead and walk if you want to. (I do, but not through the transitions.) If there are other people around you, it’s best to stand still, face forward, hold the handrail, and don’t drag your shoes on the side panels unless you want to lose a shoe or a toe.

    [The preceding public service announcement was brought to you by a private citizen currently employed in the vertical transportation industry and is not intended to reflect the views or opinions of any corporation in that industry.]

  45. Jennifer

    February 7, 2013 1:14 AM

    This happened to a child with harlequin ichthyosis over Christmas/New Year’s. We blogged pretty extensively about it, but the page is still up. Even though we isolated where the picture was stolen from (a charity), Facebook will not take down the viral photo unless the copyright owner (a representative from the charity isn’t good enough for them) comes forward and demands a DCMA takedown. In our situation, the photo is over 10 years old. It’s really appalling that some scammer can have more rights than the individual in the stolen photo.

    At the moment, that particular photo has 1.4 million likes, almost 30,000 comments and 5000+ shares. Someone will make likely several thousand dollars over that page, and there’s nothing we can do about it.

    Search for “Lucas Moura” on our blog if you want to see.

  46. Dotdoug

    February 13, 2013 8:25 PM

    Thanks Daylan. Your site was sent to me by a kind hearted lady who is as angry as you about these scam sites. Your ideas aregreat…I’m now on a mission……

  47. Linda

    February 16, 2013 11:45 AM

    Hi! Dylan, love this. My sentiments exactly. It’s either like this page if you support gay marriage and comment if you disagree or some douche bag asking you to like if you love your mother.

    Seriously! You need a page to validate your love towards your loved ones.


  48. zygotes

    February 17, 2013 9:36 AM

    Personally I find people standing still on escalators more annoying. Excellent article nevertheless. IMHO department stores should adopt the London Underground escalator etiquette.

  49. Robyn

    February 19, 2013 11:23 PM

    Thanks for this info and have shared it. Although I like the angels thinking about me and my deceased appreciating the poetic roses, will now cease liking it and sharing it. If its really nice can I just copy and paste it? Just wondering about politician sites, eg Julia Gillard with 155,000 likes and 20,000 talking and many others. They say its an official site but just wondering if this is causing anything or actually just run by trolls or parliamentary services to collect information?

    • Daylan Pearce

      February 20, 2013 7:23 AM

      Hi Robyn,
      I’m sure a lot of them are legit. The government in particular is all over parody and pretend profiles about politicians and get them shut down fairly often. The Julia Gillard is the real deal.
      As for the info they collect on you, well it’s limited purely from a page set-up (a lot less than you could gather if you built an application and asked for permission).
      Your specific details would need to be gathered manually but they can tell your age, location, visit frequency, level of interaction, device used and language. All of this isn’t neccesarily linked to you directly (at least not that a page admin can decipher).
      But Facebook knows it all and uses it as part of their EdgeRank algorithm to serve up and link you to info it deems as important to you – including advertising. I wrote a little more about that here:

  50. Monika

    February 20, 2013 3:13 AM

    I’ve said it before and I’ll say it again… If you don’t PAY for a product (i.e. Facebook), you ARE the product. Plain and simple. Great article explaining why! :)

  51. Keith

    February 22, 2013 11:30 AM

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    question in which I’d like to ask if you don’t mind. I was interested to know how you center yourself
    and clear your head before writing. I have
    had a tough time clearing my mind in getting my ideas out
    there. I do enjoy writing but it just seems like the first 10 to 15 minutes are usually wasted just trying to figure out how
    to begin. Any suggestions or hints? Thank you!

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  52. Luca

    February 25, 2013 6:21 AM

    what i know that people get paid for facbook likes since i paid to get likes.

    two month ago, i created facebook page and now i have more than 15,600 likes. sure nothing for free, I paid 1 USD for each 40 likes on average of 250 like per day through Web Identity 4 Social Promotion.

  53. Vivian

    February 27, 2013 3:15 AM

    Fantastic post, I try and try and try and try to explain to my friends why they should not like or share this rubbish hopefully this post will work.

  54. Sharon 'Shazz' Nembhard

    March 2, 2013 6:55 PM

    Thanks Daylan, while not a victim, that perspective I never thought about..gotta bookmark your article.

  55. Orlando

    March 4, 2013 7:36 AM

    More annoying than this are the people pasting random quotes onto Morgan Freeman’s picture!! What is it about Morgan Freeman that gives the most inane brain fart instant credibility.

  56. andrea

    March 10, 2013 9:53 AM

    I found myself wanting to ‘like’ certain comments listed here. Everything becomes habit eventually bur i never ‘like’ the adverts/fake pages. Common sense people!?! We’re only human

  57. Rene

    March 11, 2013 5:19 AM

    Wait, you mean that God’s Facebook page asking for likes for the bible was NOT the second coming??

  58. Laura

    March 16, 2013 2:16 AM

    So glad for your post. I’m ignoring these obnoxious posts, along with the request to play games, a newsfeed driven by memes, and all those offers for Bill Gates to send me an Xbox. Happy to know I won’t be condemned to a future of purgatory.

  59. Raja

    March 16, 2013 8:21 AM

    Hi Daylan

    Thanks for the article! My thoughts were that these pages were either the creation of the chronically bored and aimless….you know….the people who feel the need to “check in” when they move from the living room to the kitchen, or that somehow there was money changing hands. Thanks for clarifying the real reason behind these pages.

    As a cancer scientist (in Melbourne) I found it dismaying to be bombarded with the “like if you hate cancer” pages. It trivialises the issue and takes the focus away from real social organisations and societies supporting cancer research. Wish there was some way of preventing these scam artists

  60. Fulco

    March 19, 2013 10:03 PM

    Hi Daylan,

    Just to say it is really nice to see someone that writes thoughtfully and articulates well. In addition – also appreciate the way you respond to all the comments on your post.


  61. Gavin Skeen

    March 23, 2013 6:31 PM

    I recently objected to this same phenomenon on my facebook page, because of the bad message it sends to kids. I mean, what happens if someone really does tell their kids that they will quite smoking if the kids can get a million “Likes”, but then just as they reach 750,000 “Likes” the parent gets cancer and dies? What happens to the kid psychologically then? What happens if a dad says I’ll get you a puppy if you get 1 million “Likes”, and the just as the kids hits the milestone, the dad looses his job and has to re-neg on his promise? What lesson does that teach the child? It seems wrong to me, to put a child in the position have thinking that they carry the responsibility of producing outcomes which are really the responsibilities of their parents. Its almost better for me to realize that it is all a made up scam, then to continue on thinking there really is this abundance of irresponsible parents out there…But then again, those types pages do keep getting “Likes”, and one has to wonder if people are putting any thought at all into that fleeting little press of a button.

  62. Ting

    March 24, 2013 4:47 AM

    Good info, and thanks.

    As for the escalators: That’s why they move. So you don’t need to. Just stand still for a few seconds and it will all be over. People don’t like to be bowled over on a set of moving stairs.

    • Daylan Pearce

      March 25, 2013 1:57 PM

      Ergh… The eternal argument. My theory is that they move to help you get to where you’re going faster, not so people can have a 30 second rest. Oh well, at the very least people should keep left.
      Thanks for reading.

  63. Chris Corbett

    March 25, 2013 3:37 PM

    Thanks for a great article.
    There are various FB pages dedicated to combatting these “like-whores”
    Sharing a photo can’t save a child. You have the IQ of plankton:

    Like Whores are Annoying (This page has a list of other similar pages):

    Most of these communities are engaged in reporting to FB as spam (unlikely to work) or spamming/commenting on offending sites to educate other commenters and to discourage sharing and liking, particularly where posts are offensive. (one post featured the photo of a new-born boy who has been dead since 2007!)

  64. Sean

    April 4, 2013 7:32 AM

    Thanks for bringing this topic to people attention. I was starting to think the majority of the population were plain stupid as they keep falling for made up stories on fb. Its infuriating and I wish Facebook would put an end to it because this kind of bull shit has changed the site beyond recognition almost its do bad.

    Kind Regards

  65. Kassil

    April 9, 2013 7:06 AM

    Thanks, man. Now I can share the link to this whenever I see one of those goddamn fucking annoying things.

  66. Jake

    April 18, 2013 5:03 AM

    It’s saddening that many of these pages are run by children, using tactics such as “‘like’ if u r olderr then 9 lol”. It’s also very obvious that they are run by children with titles such as “bitch please im still a swag teen YOLO”.

    Great article Daylan.

    • Daylan Pearce

      April 18, 2013 5:17 AM

      Thanks Jake. Yeah, a huge amount of this EdgeRank manipulation is purely about popularity and getting likes for the sake of likes. (Like collecting random friends o MySpace was back in 2005)
      Coincidently, my next post was about how to give your website more swag – Swag is a very underrated and underutilised factor for SEO. /s

      Thanks for reading.

  67. Womandrogyne

    April 23, 2013 3:47 AM

    Nice. My general rule of thumb is: if a post has more than 20 likes, it’s getting along fine without me.

  68. James

    April 23, 2013 5:27 PM

    Hi! Is it just FB groups that can profit from selling high ranking accounts? Can a ‘personal’ account also be sold if it has a lot of hits on a certain post?

  69. arpita

    April 30, 2013 11:28 PM

    Awesome article sir, finally I know it’s not a person but a big group monitored by FB doing it. Although I get irritated and leave replies like, “you wannabe stop putting sick kids/animals pictures to get comments and likes if you really care give thm money” but I don’t share. After reading your research on the scam I do know NOT to share such posts at all. Good job :-)
    Thank you

  70. Darcey

    May 1, 2013 1:20 PM

    I would love to see a story on all the “like and share” contests on fb, and if they are real. My newsfeed is starting to fill up with ads with all these people liking and sharing in the hopes of winning anything from keychains to RVs. Marketing ploy to get the sheeple to advertise for companies, or true legit contest?
    Also what’s with the trend of “Missing Persons” posts, are these really missing people, or the new “mallory”?

  71. Gareth Kentish

    May 11, 2013 6:01 PM

    Really learnt from this POST and I have been in the Internet World for years, making my living from the web.
    There is always something new to learn – thank you Daylan
    Not bad for Aussie!
    Great stuff – Gareth (once lived in your great city – up in the Dandenongs)

  72. MikeInSanJose

    May 12, 2013 4:29 AM

    Thanks for doing this research. Seems the most recent meme is the “Name a city/color/video game/etc…” that doesn’t have the letter (Insert random letter here) in it…

    I’ve had the same thought – “Someone is getting something out of this that I don’t want to be a part of.” And posting a rant comment on that post only feeds the scam and no one reads it anyway…

    I’ve also noticed a swarm of god/jesus/religion related ads showing up on my feed. Wasn’t it the end of the world last December? The more I mark them offensive or sexually explicit, the more of them I get.

    Weird, huh? What’s going on over at Facebook corporate? lol

    Thanks again.

  73. bobby

    May 12, 2013 5:25 AM

    I hate the ones where they are killing kittens or cutting off dog’s heads. People get so into it

  74. Suman

    May 27, 2013 2:45 AM

    Really love your post. I am sick and tired of looking at the post where people literally beg or compel you to like a photo or post.

  75. Nic

    June 9, 2013 5:46 PM

    Thanks, I really do hate the ones saying like or she will come into your room tonight, they really irritate me, I used to get a bit scared but you have helped me so thank you.

  76. Rose Ann Bohol

    June 10, 2013 4:22 PM

    Great post..Kudos! This is indeed an eyeopener for me. Keep it up!

  77. neil

    June 17, 2013 2:33 PM

    Thank you *so* much for writing this. I’m seriously considering saving this link and putting it in the comment section of every “Click Like if you…” post I see from now on! We need to spread the awareness.

  78. Frank White

    July 11, 2013 12:33 PM

    I’ve also noticed the horrible grammar in these things, and something about them screamed, “guy sitting at computer overseas, making a buck off of moron Americans.”